ESGI Software
When I joined ESGI, their branding lacked consistency due to the use of various contract designers. I led the development of a cohesive and elevated visual identity—revamping all social media and website graphics to reflect a more modern, professional look.
One of my most impactful projects involved fully designing and decorating a real teacher’s classroom, which became the set for a large-scale photo and video shoot. The resulting assets are still used today across ESGI’s website, email campaigns, social media, and trade show displays—establishing a strong, lasting brand presence.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.

